Category: Use Cases of The EVF Growth Formula

This American Life, initially a pirate radio program, wasn’t your typical radio show.

Starting with a wine blog and early adoption of social media, Gary Vaynerchuk (GaryVee) built a massive online community around marketing and entrepreneurship.

Started with a viral content website featuring quizzes, listicles, and funny videos, attracting a large online community.

GoPro is a brand that redefined action cameras by tapping into the spirit of adventure. The company’s founder, Nick Woodman, created a camera that could be mounted, allowing users to record their activities hands-free.

Jessica Alba’s blog discussed healthy living and the need for safe, natural baby products.

SoulCycle’s community grew, the brand saw an opportunity to expand into product offerings that aligned with its fitness-focused lifestyle.

Vice Media began as a punk magazine with edgy content and a focus on youth culture.

Goop website – a platform featuring wellness tips, celebrity interviews, and curated product recommendations.

Founded as a newsletter, Birchbox evolved into a beauty subscription service that curated samples and provided online beauty content.

Glossier is one of the most recognized names in the beauty industry, known for its minimalist aesthetic and emphasis on “real girl” beauty.